Rasasi pioneered the concept of exclusive and dedicated mono brand fragrance store; right after its establishment- an initiative which became a widely emulated trend in the regional perfume retail industry. Strategically located right in the heart of Dubai, the store showcased a profound range of merchandise, ambience and a distinctive level of service.

Another unprecedented milestone was the insurmountable success of its maiden label 'Blue Lady' – the flag bearer of the Rasasi spirit in the Occidental range of perfumes. Rasasi tasted greater success with the introduction of its Oriental perfumes which found instant acceptance and loyalty within the regional customers along with the recognition of Rasasi as master perfumer.

Elegance, quality, competitiveness and innovation are synonymous with Rasasi. Over the last many decades, Rasasi has remained committed to its raison d’être of creating the finest perfumes that epitomize quality and sophistication, and moreover a fine mastery over the art of blending fragrances. This quest for perfection in scent artistry has spurred the evolution of this small family business with humble beginning, into one of the most modern regional industry leader with a global vision. As a regional industry leader with many firsts to its credit, Rasasi has been at the forefront of growth, innovation and evolution of the regional perfume sector into a modern and aggressively growing industry.

Rasasi’s aggressively growing geographical footprint includes 165 elegantly-designed stores in leading malls and prime market locations across the GCC (UAE, KSA, Oman, Kuwait, Bahrain and Qatar). Rasasi products are exported to more than 60 countries across the globe through a strong distribution network, supported by a state-of-the-art manufacturing facility in Jebel Ali Free Zone, Dubai.